Based on a survey I took of over
100 women, and my personal
experiences Go Dash Dot was
born.
Who is the Go Dash
Dot customer?
Hannah: The Go Dash Dot
woman is active, ambitious, and
fun-loving. One adventure leads
to the next, and she needs a bag
that can keep up with her.
Where are the
products sold?
How can you buy
it?
Hannah: Go Dash Dot is sold
online (godashdot.com),
Neiman Marcus (neimanmarcus.
com), Bergdorf Goodman
(bergdorfgoodman.com), as
well as boutiques, fitness studios,
hotels, resorts, and spas across
the country.
How do you
determine the
designs and styles?
Hannah: My inspiration comes
from major fashion houses. We
look for trending silhouettes
and fabrications and then
redesign them to fit the Go Dash
Dot aesthetic—fashionable,
functional, yet timeless.
What is the hardest
part of starting a
brand?
Hannah: The hardest part is
brand awareness. We are a small
business with limited resources in
a competitive market.
When did you realize Go Dash
Dot was going to be a success?
Hannah: I knew Go Dash Dot was
going to work when I saw people
reacting to the bags precisely the
same way I did when I came up
with the concept—immediately
understanding the necessity of a
bag like ours.
What have you
learned so far
in launching the
company?
Hannah: The most important
lesson is to listen to the advice
and opinions of others to assist in
my decision making. As a young,
female entrepreneur with minimal
business experience, I often felt
overwhelmed and underqualified
to be making business decisions.
But I have learned that no one
knows Go Dash Dot better than
me, and I am smarter than I think.
Where do you see
the brand in five
years?
Hannah: In five years, Go
Dash Dot will be a profitable
omnichannel brand designing
functional and fashionable bags
for women, men, and children.
Who inspires you?
Hannah: My team! My small but
mighty team inspires me to bring
my A-game to the office every
day, and together we encourage
each other to push Go Dash Dot
to be more innovative, more
creative, and more connected to
our consumers.
July 2020
Polo De’Marco