Social Pages
DJ Peggy Gou
Headlines Exclusive
Marc O’Polo
Organic Launch Party
Written by; Richard Elliott
Stockholm witnessed a one of
its kind launch party headlined
by renowned DJ Peggy Gou
and around 300 fashion industry
guests invited from all over the
world. The unique event kicked
off the celebrated brand’s 2020
Spring & Summer Campaign by
launching a decorated variety of
innovative organic products.
To the excitement of the guests,
the party started with a mysterious
journey to the unknown venue
which wasn’t revealed until the
last moment. Shuttles were hired
to transport all the guests to a
remote industrial location featuring
a VR studio. Amidst tall industrial
buildings was an ancient steel door
through which the guests, who
were on the exclusive list, made
their entry into the location.
The invitees included a number of
global fashion icons and industry
magnates including Jan Quammie,
Caro Daur, Sophia Roe, Sasha
Panika, Rabea Schif, Kosta Kara,
Pernille Teisbaek, Imruh Asha and
more. The guests mingled with the
top socialites of Stockholm while
DJ Peggy Gou along with a team
of local DJs used the music sets
to craft an upbeat exclusive party
atmosphere. It’s no wonder the
event garnered unprecedented
coverage both in terms of formal
media coverage and informal
social media gossip.
Prior to the major launch,
a warm up event took
place at Marc O’Polo’s new
concept store in Stockholm
‘Humlegårdsgatan
19’ where the fashion
aficionados gathered
to celebrate innovation
and style. The retail store
premiered its all new
monothematic concept
featuring minimalist design
aesthetic while launching a
dynamic range of modern
organic clothing with its
roots buried deep into the
Scandinavian culture and
heritage. This brand new
collection uses organic
cotton as its primary
materials and is created
by Mikael Jansson with
contributions from Keiron
Caynes, Parker Van Noord,
Fei Fei Sun, and Anna Ewers.
The prize of the apparel
collection is an overshirt
featuring breathtaking
artwork from the organic
launch event.
Polo De’Marco July 2020