pole magazine 1 | Page 71

ko Coast c iCoast t K rom F h s u P In the fifties, California surfers decided to take the board from the water to the streets. Street surfing, as it was originally called, started as pastime with a simple wooden plank on wheels. The originators had no idea that their simple creation would soon be known to the world as a skateboard, and part of a multi-billion dollar industry. Pop culture was swept off its feet by the endless possibilities in this emerging industry-- and from music, to fashion, to entertainment, every market has been affected. The world of alternative sports has gained so much prominence that its supporters are vying for skateboarding to be included in the 2016 Olympics. While this proposal is )