As well as using influencers, Pocket Shopper will have their own social channels. Since Instagram stories launched, Istagram has reported stories has increased the time people spend on the platform. Instagram stories work well as they are interactive with the audience including polls and live stories. The swipe up feature which is only available for business profiles with over 100,00 followers will take users straight to the linked URL. Pocket Shopper will use Instagram Stories which will be posted daily, updating followers on outfit ideas and trends, with direct swipe up links to download the app.
PS Socials