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ASSOCIATIONS: WPC
World Plumbing
Council Review
The World Plumbing Council (WPC) is exploring ways to better
harness and expand its communication network, so that it can
promote the work of the council and the role of plumbing in human
and environmental health more broadly and with greater effect.
By WPC
WPC COMMUNICATIONS
One of the great strengths of the WPC, and one
which the executive board wants to make greater
use of, is its extensive network of industry and
community connections. When taken together, the
significant networks of the individual WPC executive
board and members form a vast web of stakeholder
connections.
As well as promotion and public awareness raising,
the WPC envisages a growing role for itself as an
international communications hub with respect to all
things to do with plumbing and sanitation. To this end,
the WPC has been focusing, and will continue to focus
throughout this executive board term, considerable effort
on refreshing and updating its communication practices
and systems.
Through initiatives like the Four Pillars of Plumbing
programme, the council will gradually build on its bank
of international plumbing industry knowledge. As well
as receiving and collating information provided to it,
the WPC will increasingly look for opportunities to
disseminate articles and information of interest to its
members and stakeholders and, over time, develop more
of its own content and promote it widely on social media
and other platforms.
The intent of the executive board is that over the coming
months and years, and by receiving, storing, curating,
distributing, and promoting articles and materials
of interest, the WPC’s status as a definitive point of
plumbing industry reference will form and grow.
WPC director Dave Viola, who leads the WPC’s marketing
and communications portfolio, has been driving the
WPC’s upgraded contribution as a communications
hub. As part of that process, the WPC has adopted
an improved format and coverage of the newsletter;
initiated and reinvigorated social media channels (Twitter,
LinkedIn, Facebook); and revised and updated its
branding and website.
These efforts are starting to have an impact, with higher
levels of engagement being noted by several executive
board members. However, to realise its goal of becoming
the international focal point for information about the
global plumbing industry, a higher level of engagement
from all the WPC members and stakeholders is required.
We ask all WPC members to support this effort, and the
worldwide plumbing industry, by contributing information;