Plumbing Africa April 2018 | Page 53

BUSINESS AND TRAINING Customer service is what separates being good or great from mediocre. Here are a few tips that can help boost professionalism: • Be easy to get hold of Post your phone number and email everywhere. Check your emails frequently and make sure you are active on at least one social media platform (Facebook, Instagram, Twitter, and so on). • Invest in an online chat for your website A consumer-trend study found that 90% of customers consider live chat helpful and will go to that even before calling a professional. • Respond to feedback fast If someone leaves you a voicemail or a Facebook message, answer as soon as possible — immediately if you can. Show customers that you care and don’t even give them time to call someone else. • Build a customer connection Once you have that customer connection, give your technicians the tools to make jobs easy and efficient — both for themselves and property owners. • Be equipped Tool up with the latest plumbing tools and equipment, for example leak detectors, drain inspection cameras, drain machine cleaners, and jet machines. Not only does this save time for the teams, it does not waste the customer’s time, especially if they have to be on site. • Practice safety and standards The Occupational Health and Safety (OH&S) Act and the South African National Standards (SANS) must be compulsory in your quality assurance policy. • Be insured Have a third-party liability cover insurance policy. • Train your staff on customer interaction It can be stressful to take feedback, especially since it is often negative. Equip your staff to handle complaints with ease and courtesy, and to respond quickly to questions or issues. Consider creating a handbook with frequently asked questions. PA April 2018 Volume 24 I Number 2 We all know that customers will likely go to the companies or plumbers that can be reached the fastest or who respond the fastest. 51