EXHIBITIONS AND EVENTS
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Stiebel Eltron
lands in SA
Stiebel Eltron hosted an event to launch the opening of
the company’s southern African branch in Wendywood,
Johannesburg.
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By Dineo Phoshoko
The company specialises in developing and
manufacturing a variety of products, including
heat pumps, thermal solar systems, water heaters,
electrical space heaters, and hand dryers.
To kick off the event, Stiebel Eltron Southern Africa
managing director Sascha Altmann started proceedings
by welcoming all the guests to the event. Some of the
high-profile guests in attendance included Dr Ulrich
Stiebel, one of the owners of Stiebel Eltron, Dr Martin
Schaefer, German ambassador to South Africa, and
the company’s group director for sales, marketing and
finance, Dr Nicholas Matten.
After welcoming everyone, Altmann called on Dr
Schaefer to address the audience. During his speech,
Schaefer mentioned that Stiebel Eltron had opened a
branch in South Africa at an opportune time. “You have
come to a country that is full of euphoria,” he said,
referring to the current political climate of South Africa,
saying that the country had been governed “way below
its potential”. Dr Schaefer’s optimism was evident when
he mentioned that since the election of Cyril Ramaphosa
as president of South Africa and the ANC, the country
and the world looked forward to positive winds of
change. He concluded by congratulating Stiebel Eltron’s
new South African venture and wished the company the
best for the future.
Next was Dr Stiebel, who started by expressing
gratitude to Dereck and Brenda Mocké, who had been
Stiebel Eltron’s partners in South Africa for over 36
years. “Thank you very much for the loyalty that you
showed to our company for all these years.” Dr Stiebel
also touched on the history of the company, saying that
it was founded in 1924 by his father who was 30 years
old at the time. “He invented the immersion heater for
using electricity in households.”
www.plumbingafrica.co.za
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Dr Martin Schaefer addressing the
audience.
From left: Sascha Altmann, Dr Martin
Schaefer, Dr Nicholas Matten, and
Dr Ulrich Stiebel.
Dr Ulrich Stiebel presenting Dereck
and Brenda Mocké with their gift as
a token of appreciation.
Continued on page 18 >>
April 2018 Volume 24 I Number 2