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The market could be explored by the end user as National Broadcasters and International Broadcasters. The
“International Broadcasters” segment led the market in 2017 and will continue to lead in the forecast period.
The key channel applications that could be explored in the market include News, Movement, Animation,
Entertainment, Education and others. The “Entertainment” segment led the market in 2017 and will continue
to lead in the forecast period. The key factors that may be attributed to the growth of market includes rising
saturation of satellite and cable TV in rural areas, and TV service providers offered multilingual playout for
numerous channels.
North America accounted for the major share of the playout automation market in 2017 and will continue to
lead in the forecast period. The factors that could be attributed to the growth include the presence of many
broadcasters and increasing demand. North America is followed by the Asia-Pacific region.
Some of the key players that fuel the growth of the playout automation market comprise Imagine
Communications Corp.; Hardata; Grass Valley; Florical Systems; Evertz; Harmonic, Inc.; Cinegy LLC; ENCO
Systems; Broad Stream Solutions, Inc.; Itochu Cable Systems; Deyan Automation Systems; Pebble Beach
Systems, and Amagi among others. The leading companies are taking up partnerships, mergers and acquisitions,
and joint ventures in order to boost the inorganic growth of the industry.
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