Playout Automation Market Key Players, Trends, Growth
Opportunities and Industry Forecast till 2025
“The factors that propel the growth of the market include
increasing number of television channels, content
fragmentation and language variation, the surge in the
number of multi-channel video programming solutions and
services providers.”
Global playout automation market is anticipated to witness an exponential growth in the forecast period.
Playout automation implies the transmission of radio channels and television through the broadcast network
from a broadcasting source. The factors that propel the growth of the market include increasing number of
television channels, content fragmentation and language variation, the surge in the number of multi-channel
video programming solutions and services providers.
Rising demand for multi-lingual playout, development in the penetration of cable and satellite television
facilities in rural as well as urban areas, and growing the demand for channel diversification are the other
driving factors. On the other hand, there are factors that may hamper the growth of the market including
high acceptance of free Internet TV facilities and complexity in integration.
Playout automation market is anticipated to expand at a significant CAGR of 15.67% in the upcoming period
as the scope, product types, and its applications are increasing across the globe. The newest trend gaining
drive in the market is rising language difference. The market is experiencing a huge growth in the number of
channels and an intensive supply of channels across different geographies. These channels are separated
based on language and region preferences.
The market could be explored by component, end user, channel applications, and geography. Based on the
component, market could be segmented into Software and Hardware. The “Software” segment led the
playout automation market in 2017 and will continue to lead in the forecast period.