EVENTS AND EXHIBITIONS
The Dealer Summit 2019 staged a unique platform
where experiences were shared for the ultimate
goal of unitedly growing the Wacker Neuson brand
across sub-Saharan Africa.
WACKER NEUSON
EXPANDS DEALER NETWORK
By Tarren Bolton
In the trail of an expanding dealer network, Wacker Neuson South Africa hosted its first Dealer
Summit on sub-Saharan Africa soil.
W
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Dennis Vietze, managing director of
Wacker Neuson sub-Saharan Africa.
MARCH 2019
ith a business model
incorporating light
equipment with over
250 product groups and compact
equipment with over 40 product
groups, Wacker Neuson has more than
50 affiliates — over 5 200 dealers in
over 12 400 sites worldwide.
The company considers its
dealer network integral to upholding
customer service excellence.
“In Africa, our dealers are our
primary route to market and are
perfectly positioned to deliver our
comprehensive product and service
portfolio to the customer’s doorstep
quickly and efficiently,” notes Dennis
Vietze, managing director of Wacker
Neuson sub-Saharan Africa. “By
supplying superior quality, reliable
equipment and reducing lead times,
we assist our customers in maximising
their uptime for optimised productivity
and profitability.”
In line with this dealer-centric
approach, the past few months have
seen the roll-out of a number of new
dealerships, both in South Africa as well
as cross-border. While previous Dealer
Summits were organised at corporate
level, Wacker Neuson South Africa took
the initiative to implement the first
summit of its kind in the sub-Saharan
Africa region. On 24 and 25 January
2019, 13 dealers from across South
Africa as well as from neighbouring
countries Botswana, Namibia, and
Zimbabwe, gathered at Wacker Neuson’s
premises on Johannesburg’s West Rand
to share in this milestone event.
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