Create events using such methods as MeetUp, Eventbrite
and Facebook. Conduct Facebook Live presentations to
target attendees. Provide “free” tastes of what is to come at
the conference without giving it all away. Entice the audi-
ence so create a fear of missing out by not participating. Be
sure to ask teammates to share all links to increase eyeballs
on the information.
Event hashtags can be used to encourage postings and ac-
tivity. Create a specific hashtag and share with all attendees.
Award a prize for the largest engagement on a post. Again,
each increases awareness to attend future events.
Go Beyond the Traditional Email Blast to Last Year’s At-
tendees to Grow New Participants
Stay in touch year ‘round. Be sure that previous conference
attendees feel appreciated. Share all press articles and inter-
views, educational tips, networking opportunities and sales
leads to keep future registration numbers consistent and,
ultimately, growing.
Pick up the telephone. If a representative from the meeting
is visiting a specific city, set up meetings. Relationships in
industry are key. When participants are singled out for di-
rect communication, that message trickles down to bring-
ing new members of the team to a conference, meeting or
event.
Take pictures and share. Today’s world focuses on images.
Andrea Pass is the owner of Andrea Pass Public Relations
(www.AndreaPassPR.com and www.Facebook.com/Andrea-
PassPublicRelations). With an expertise in national, regional
and local media relations outreach for clients in such catego-
ries as consumer products, lifestyle, B2B, education, authors,
non-profits, entrepreneurs and more, Andrea’s strength in re-
lationships coupled with her knowledge of the ever-growing
media base results in securing top tier, targeted media place-
ments to increase brand awareness, reputation management
and sales for established businesses and growing entrepre-
neurs alike.
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