Feminism is defined as " the advocacy of women ' s rights on the ground of the equality of the sexes ' � Despite some peoples belief that it is only based on women , feminism aims to gain equal rights for all people regardless of gender ( if you ' re put off by the word feminism sounding more female than masculine , have a word with yourself please ) and assists men just as much as it does women . Until recently , many believed feminism was unneeded ; it wasn ' t until its social media boom that people started listening and educating themselves on the sociologic , |
economic and political differences that still exist for many people .
This has bought feminism to the forefront of people ' s minds , but mainstream popularity of a serious topic comes at a price . Quite literally , in some aspects ; a t-shirt emblazoned with " Yes , We Should All Be Feminists " was shown as part of the Dior collection last year , a t-shirt with a $ 700 price tag . It seems strange that already wealthy companies are profiting from a movement that is dedicated to minimising the gap between classes and financial situations . Isn ' t capitalism and what has come to be known as ' woke couture ' everything feminism is against ?
Many high street stores have followed the highend ' s lead and stores like Topshop and Primark are selling clothing with prints like " Feminist AF " and " This Is What A Feminist Looks Like ': complete with emojis of course .
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This is insulting on a number of levels . Not only have these brands treated feminism as a trend that can be displayed alongside their " Tacos 4 LVF " jumpers , but they ' ve also dumbed it down for a teen audience . To imply young women aren ' t interested in anything unless it ' s covered in emojis is weird , and they are more than capable of understanding what feminism is without the use of slang terms .
Despite this , the cringe clothes and celeb shout outs have pushed the word feminism into normal everyday vocabulary , as opposed to a few years ago when not many really understood what it meant . It ' s hypocritical and often screaminducing , but it is getting people talking and at the end of the day the more people who are aware of feminism and what it means , the better . Maybe the popularity of such items will encourage brands to research feminism for themselves , and discover how years and years of systematic oppression ,
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protests and women who died for their cause are not best represented by a fun t-shirt . As long as they can understand what comes with the word they are wearing , how it represents so much for so many people , and how it should never be used as something to boost sales then there isn ' t really anything wrong with them highlighting it through their products . Somehow it ' s very clear they don ' t understand that though , isn ' t it ? We can hope . |