include quotes and conversational
language in your profile. Instead of
saying, “Dr. John specializes in
kidney stones,” include a quote that
says, “I treat a lot of patients with
kidney stones. They can be really
painful, but we have several
treatments available that can provide
relief in a matter of hours. One of
the best parts of my job is seeing the
look of relief on a patient’s face
when their pain has disappeared.”
Professional Photo
For under $200, you can find a local
photographer that can take a
professional headshot for your profile.
This picture will be viewed thousands
of times and may last several years, so
it’s worth the minimal investment up
front to make sure it’s nice.
Patients often make judgments, fairly
or not, about the quality of medicine
based on appearances. Make sure
your appearance is top notch.
It may seem trivial, but make sure
you’re smiling in your photo. Much
research has been done on the
“ Patients have a lot
of choices when it
comes to physicians.
Making sure your
online profile is up to
date, complete, and
contains these five
items will improve
the chances that a
website visitor will
become a patient.”
Brian R. Dooley
power of a smile to increase trust,
which is imperative in the doctor/
patient relationship.
Special Training, Specialties,
Areas of Interest
If you have special training or
expertise in an area, be sure to
include it in your bio. Patients
prefer to see someone who has
advanced knowledge or expertise
that can help them.
If you’re just getting started and
have a preference for certain disease
states, include that in your profile.
It will help steer the patients you
want into your practice.
Awards and Recognition
Honors like, “Doctor of the Year,”
and “Best Plastic Surgeon — Chicago
Tribune,” are beneficial to include in
your online profile. Having “MD” or
“DO” behind your name builds
authority, and adding awards and
recognition will build even more.
Location and Contact
Information
Most providers will have a separate
contact page, but in addition to that,
each provider profile should have
their location and contact numbers.
Especially if they practice at more
than one location.
Read this and other articles at
www.PhysiciansOfficeNews.com
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