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5 MUST-HAVES FOR GREAT
PHYSICIAN ONLINE PROFILES
By Brian R. Dooley - An expert in Digital Marketing, Reputation Management, and the Founder of
Independence Digital (IndependenceDigital.com) – a marketing firm for medical practices.
Patients have a lot of choices when it comes to
physicians. Making sure your online profile is up to date,
complete, and contains these five items will improve the
chances that a website visitor will become a patient.
Create a Personal Connection
Having good rapport with patients is important, and that
process starts before patients ever walk in the door.
How often have you seen a physician bio that only
contains a single, humanizing detail in the last sentence:
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“Dr. John lives in Washington, DC with his wife,
Karen.” Some physicians may be hesitant to provide
personal info, that shouldn’t stop you from sounding
personable in your profile.
To create a stronger chance of a connection, providers
should consider adding interests and activities outside of
work: “When he’s not at work, Dr. John enjoys cheering
on the Chicago Cubs,” with a small photograph of him
and his family at the ballpark.
Another consideration to sound more personable is to
www.PhysiciansOfficeResource.com