22 MEMBERS ’ CORNER PHILIPPINE RETAILING
GROCERY APP MY SUKI UPDATE OFFERS CUSTOMER LOYALTY PROGRAM INTEGRATION
The latest updates to the My Suki app allow retailers to integrate their customer loyalty program in the app , use referral codes to track downloads and orders , and process orders seamlessly through POS integration and expansion of online payment options .
Starting last month , My Suki introduced numerous upgrades to its app to improve both retailer and customer experience . Customers can now continue to earn and redeem loyalty points when shopping using the My Suki app . To support this , special wholesale pricing for bulk buyers and patrons are made available .
Tracking downloads and orders through a referral code , according to My Suki , lets retailers monitor the effectiveness of specific campaigns and use it to improve their marketing strategies .
On top of Palawan , Cebuana , and more , payment options such as Credit / Debit , GCash , and Bank-to-Bank were added . They also have an ongoing pilot called KaSuki , a buy now , pay later program , specifically offered to assist SMEs including sari-sari stores .
These updates are in line with their goal of helping neighborhood retail stores facilitate pick-up and delivery services to sari-sari stores when it was launched in 2019 . Now , My Suki continues to provide end-to-end services for the entire fulfillment process — from receiving orders to distribution of goods . Retailers can set up their own digital store on My Suki in merely one to two weeks versus the six to eight months it takes to build an e-commerce platform from scratch .
Since its inception , My Suki has successfully helped stores like Super 8 , Prince , Gaisano , and more across the archipelago boost their revenues and reach their customers while dismantling the financial and logistical barriers of shifting to digital .
The My Suki app is available on App Store , Google Play , and App Gallery . Vendors can start their e-commerce journey by signing up at suki . io .
THE RISE OF ECOMMERCE & HOW ENABLERS HELP GROW ONLINE BUSINESSES
Over the past few years , the online retail industry has been growing steadily with no signs of slowing down . With the rise of eCommerce , online businesses have more opportunities to grow and make more profits than ever before . Indeed , eCommerce is the new wave of retail .
eCommerce is changing how people shop across all industries . Many are closing down their retail stores and taking the plunge into the online market , where eCommerce is becoming a force to be reckoned with . What people once did confine within four walls , they are now doing it online at the comforts of their own home or while on the go .
But there ’ s more to eCommerce than just building a website as an online store . A lot has to be done to ensure your customers are at ease when ordering from your site . That ’ s where eCommerce enablers come in .
An e-commerce enabler who is reliable is crucial . At Aeroworx , we combine our Retail and Brand Management expertise with the right Technology to help brands reach new heights " - Paul Sy , VP & Head of Aeroworx Asia
The growing market for enablers has made it easier for brands to venture into eCommerce . Enablers help many retailers focus on brand management by taking care of all the preliminary technicalities , daily operations , and even last-mile fulfillment .
Every online business owner should start embracing this growth with an eCommerce enabler to help their business grow exponentially . The company also recently launched its contactless payment through digital means for its Courier Express and Parcel business . Not only does this meet market demands , it also ensures the safety of its consumers and its delivery partners .
Initiating various services while concurrently ensuring a safe working environment for its staff allows Entrego to be a trusted partner in enabling trade and commerce during and after the COVID-19 pandemic .
With the increasing demand for shopping globally , eCommerce has become one of the fastest-growing sectors in the internet space . While there are challenges that come with competing in this space , eCommerce enablers can help you get ahead of everyone else in your industry . These enablers will take care of the overall operations of your online store . From merchandising to fulfillment , eCommerce enablers will handle all the groundwork to get your store up and running .
" This is the perfect time for brands to embrace e-commerce .
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