23 MEMBERS ’ CORNER PHILIPPINE RETAILING
IKEA PHILIPPINES PARTNERS WITH MOBER TO AID FULFILMENT OF 100 % ELECTRIC VEHICLE DELIVERY GOAL
Mober is supporting IKEA ’ s goal of 100 % electric vehicle delivery by 2030 .
Filipino tech-logistics company , Mober , have cemented their commitment to reduce carbon emissions through a partnership with Home Furnishing Retailer , IKEA , for their last mile electric vehicle delivery .
IKEA opened its largest store in the world in The Philippines on Thursday , November 25 , welcoming customers to their new 66,000 square meters facility in Manila . With online orders now accounting for a significant portion the company ’ s sales , IKEA has embarked on a mission to achieve 100 % electric vehicle delivery by 2030 .
The partnership announcement comes hot on the heels of Mober ’ s recent launch of the Philippines ’ first electric delivery van . Mober ’ s electric delivery fleet boasts a service coverage area of 250 km and serves Metro Manila areas . A pioneer of same day delivery , Mober offers transparent pricing and precise tracking of goods .
Corinna Schuler , Director of Sustainability and Corporate Communication for IKEA Southeast Asia said : “ We are excited to be working alongside like-minded suppliers and transport partners like Mober . Together , we can lower harmful emissions while offering IKEA customers the convenience of home delivery . This is a great example of the kind of collaborative action needed to tackle climate change . We are urging authorities in all the markets where we operate to help pave the way to low-carbon economy with positive policies and infrastructure .’
Schuler added ‘ With Mober , we are just getting started on our journey . We are still working toward securing sustainable alternatives to the big trucks we need to deliver large furniture . We hope to see more innovations soon .’
Like IKEA , Mober has its own plans to reduce carbon emissions . In fact , plans are afoot to secure a mixed fleet of 100 units of electric vans and trucks by 2030 . CEO and Founder of Mober , Dennis Ng , said : “ Our goal with our new electric van fleet is to reduce carbon emissions . We are delighted to be collaborating with retail giants like IKEA that are as committed to the reduction of carbon emissions as we are . We look forward to serving the company ’ s customers with the same level of professionalism and efficiency that we are known for .”
In addition to providing electric vehicle home delivery services for IKEA Philippines , Mober also provides kiosk services , back-office customer relations recovery as and furniture assembly .
IKEA Philippines is committed to making all its home deliveries through electric vehicles – as soon as is possible and no later than 2030 . IKEA Philippines Manager , Georg Platzer , said : “ We are working with our transport partners to support this goal . With the first electric vehicle from Mober for instance , we lower harmful emissions as we deliver home furnishing solutions from our store to the customers ’ homes . This is our small collaborative start to tackle climate change and clean transport .”
MR D . I . Y . ACCORDED BRAND OF THE YEAR REGIONAL AWARD AND RECEIVED DTI SAFETY SEAL CERTIFICATION
MR . D . I . Y . is accorded the Brand of the Year Regional Award at the Branding Awards 2021-2022 last November 25 . The Award saw some of the world ’ s best brands recognized for their work and achievements , based on brand valuation , as well as through consumer market research and public online voting .
For the past three years , MR D . I . Y . has received the National Award , which is presented to the leading brands in each participating country . These are brands that are household names in their home country that have been judged to be truly exceptional . This year , for the very first time , MR D . I . Y . has moved up to the Regional Award , which is presented to brands that are top in several countries in a particular geographic region .
The World Branding Awards is an annual award ceremony organized by the World Branding Forum , a global non-profit organization dedicated to advancing branding principles for the benefit of customers and the branding community . The Award sees some of the world ’ s best brands recognized for their work and achievements . Now in its 13th edition , the 2021-2022 award program saw 150 brands from 41 countries named “ Brand of the Year ”. This year ’ s ceremony was held virtually at Kensington Palace , the United Kingdom on 25 November .
Meanwhile , 123 MR . D . I . Y . stores nationwide have been issued by the
Department of Trade and Industry ( DTI ) with Safety Seal certification indicating that the stores are compliant with the minimum public health standards ( MPHS ) set by the government against COVID-19 . This provides additional confidence to its customers and store personnel , ensuring a safe shopping and working environment inside MR . D . I . Y . stores .
The leading home and life improvement retailer ’ s remaining stores are either waiting for an inspection schedule from DTI or with ongoing application to complete the 194 stores with a safety seal . MR . D . I . Y . is committed to providing the safest possible shopping experience to its valued customers .