24 MEMBERS ’ CORNER PHILIPPINE RETAILING
BUILDING A FUTURE-PROOF BUSINESS IN THE POST-PANDEMIC WORLD
The economic repercussions brought by the COVID-19 outbreak have further highlighted the need for businesses to be future-proof . Industry experts addressed this question at the recent webinar entitled “ E-Huddle ” hosted by Eastern Communications , one of the premier telecommunications companies in the Philippines . Highlighting digital trends and best practices , Eastern ’ s E-Huddle was an avenue for businesses to learn how to cope and thrive in the now normal .
Accelerate digitization “ You must have the ability to develop and automate new capabilities in an agile manner as the business need arises . No compromise on employee safety , security , productivity , and experience across a flexible distributed working environment ,” said Ronald Van Kleunen from Cisco .
Incorporate sustainability According to Abdelrahman Ayman , Major Oak Managing Partner , companies should also consider the importance of incorporating sustainability initiatives and practices using the Triple Bottom Line : people , profit , and the planet . This method believes that companies should commit to focusing as much on social and environmental concerns as they do on profits .
Empower your customers “ Empowering your customer starts with listening to them and getting a better understanding of where they are currently and where they want to be . Don ' t sell just for the sake of making sales , transition from product selling to solution selling based on pain points or needs ,” said Gian Carlo Conde from Eastern Communications .
The pandemic indeed has taught lessons among many industries in its most challenging ways . Nonetheless , there is no other way but forward for businesses to thrive as they continuously navigate the pandemic era and hereafter . Through Eastern Communications ’ E-Huddle webinar series , businesses get to learn from key opinion leaders who share their own expertise on digital transformation and ways to implement forward planning measures to help future-proof companies for years to come . To learn more about future-proofing your business , visit eastern . com . ph
GROW YOUR ECOMMERCE BUSINESS WITH AEROWORX
Online shopping is more convenient than ever . Brands that you would only find in malls are now available online , may it be in Lazada , Shopee , or Zalora . But have you ever wondered how these brands were able to migrate their stores online ?
It ’ s because of eCommerce enablers like Aeroworx . Aeroworx focuses primarily on launching international fashion brands in the Southeast Asian marketplace , offering end-to-end eCommerce services — from handling digital content and chat support to warehousing and fulfillment . and started offering its services to other Asian countries . It is also a certified Google Partner and Facebook Ad Agency . Now , it is expanding its scope of services to business development , UI / UX design , and IT support .
“ Becoming the leading eCommerce enabler in Southeast Asia has been our goal since day one , and judging from our rapid growth , this might not be an ambitious dream after all ,” Sy said .
Want to grow your brand in the marketplace or dotcom ? Message Aeroworx at inquiry @ aeroworx-asia . com or visit their official website for more information https :// aeroworx-asia . com /
Its clientele consists of household names Herschel , Hydro Flask , Res | Toe | Run , The Travel Club , The North Face , and more . Unlike most enablers , Aeroworx focuses more on the retail side of eCommerce rather than tech .
“ We want the customers to feel like they ’ re stepping inside a physical store whenever they browse the marketplace . Staying true to our client ’ s brand image is one of the retail secrets that we live by ,” said Paul Sy , Vice President and Head of Aeroworx Asia .
Besides the dynamic marketplace platforms , Aeroworx has also helped popular retail franchises grow in the dotcom through out-of-the-box campaigns .
By the end of 2020 , Aeroworx has solidified its position in the industry . It was part of the Winner ’ s Circle as Best Lazada Partner