23 MEMBERS ’ CORNER PHILIPPINE RETAILING
THE DIGITAL GAME IS CALLED RELEVANCE
The digital landscape has definitely paved a new breed of customers- one that is more inquisitive and takes initiative . Now , during this time of pandemic , this shift of behavior has more so changed the digital standards of our customers , which means their expectation is to have everything within their immediate grasp . These times allow you to order online , let your thumbs do the trick and voila , purchase delivered ! Convenient , but this convenience also has a price for business owners since this means needing an impactful digital presence .
When the term “ digital ” comes to play , we spontaneously think of social media and once our website , Facebook or Instagram pages are done , we think we ’ re all set . However , there ’ s a neglected platform that businesses hardly utilize , which is organic search platforms like Google , Waze , and Google maps . The thing is , we ’ re so hyped on using social media that we forget that immediate search , 92 % to be exact begins in Google . So , if your organic presence is outdated , you lose a chunk of the organic search market per minute . Thus , managing that bridge to your organic discovery has become more crucial .
The main reason too why Google is the number one search engine is because it allows people to voice out their innermost experience with your brand ( what do customers actually say about you or your service ?). That ’ s why recommendations & reviews under this platform is the most viewed property as opposed to websites . Therefore , the name of the digital game is not the number of social media accounts you have , but staying relevant by cleaning your “ online repertoire ” and developing holistic “ online hygiene .”
So , when was the last time you searched for your business ( generically speaking ) in Google or Waze ?
MERCURY DRUG LAUNCHES NEW SERVICES DURING THE PANDEMIC
“ To serve our customers - to have what they want , when they want it , where they want it , and how they want it ” has been the mission of Mercury Drug in providing quality and efficient service to its customers for 76 years now .
Amplifying this mission , Mercury Drug launched its Call Order Delivery and Curbside Pick-Up services that provide customers the convenience of shopping
METRO SUPERMARKET : UPHOLDING BEST PRACTICES IN QUALITY AND FOOD SAFETY
Metro Supermarket Ayala Center Cebu ’ s HACCP and Store Operations Team , and Quality Team celebrate the store ’ s GMP and HACCP recertification
For Metro Retail Stores Group , Inc . ( MRSGI ), ensuring the safety and sanitation of its branches translates to greater customer reassurance and patronage and ensures the continued well-being of its employees . The company invests much to uphold best practices in quality and food safety , and it is distinguished for being the only retailer that has certifications for Good Manufacturing Practices ( GMP ) and Hazard Analysis and Critical Control Point ( HACCP ) standards for four of its supermarkets , namely Metro Alabang , Metro Ayala Cebu , Metro Mandaue , and Metro Market ! Market !.
for their medical , healthcare , personal care and basic everyday needs especially at this time of pandemic . Mercury Drug Call Order Delivery is available 24 hours a day , 7 days a week in any part of Metro Manila . Customers just need to dial 8-7000-777 , place an order and pay online , and wait for the items to be delivered at their doorsteps .
Curbside Pick-Up is another safe and easy way to shop which allows customers to pick up their order without getting out of their vehicle . Customers just have to call their favorite Mercury Drug store , order , pay online and arrange pick-up at their preferred time . Once the customer drives by , the package of ordered items is handed over or placed in his vehicle . These new services add to the options under Mercury Drug ’ s Gamot Padala . Customers can choose Call Order Delivery , Curbside Pick-Up , Call Order Pick-Up , Order Anywhere Pick-Up Anywhere , Order Online and Drive-Thru according to their needs and preferences .
More details about Gamot Padala are available at Mercury Drug ’ s website www . mercurydrug . com . Queries can be sent for immediate response to its social media pages : @ mercurydrugph in Facebook , Instagram and Twitter and Mercury Suki Community in Viber .
Metro Supermarket in Ayala Center is the first supermarket in Cebu that holds such certification and it has been recently recertified after an audit was conducted by the British Standards Institution ( BSI ) Group Philippines , Inc ., a global leader in inspection and certification . The other supermarkets were audited by Societe Generale de Surveillance ( SGS ) Philippines .
“ Our renewed certifications prove our continuing commitment to health and safety . We laud the initiative and dedication of our quality assurance and control teams , as well as the fresh operations team for making this possible ,” said MRSGI President and Chief Operating Officer , Manuel Alberto .