BANNER STORY
PHILIPPINE RETAILING
Geislermaclang Founder and Chief Communications
Officer Amor Maclang shared the importance of
preparing in advanced for crisis; while Amazon Web
Services Partner Segment Lead for Cognitive CX
(ASEAN) Simon Burke talked about innovating
Customer Experience; and Tofugear Retail Analyst
Tiffany Lung shared some tips how the local retailers
can become the next top retailer in the country.
From local to global: the
metamorphosis of
Regatta
Golden ABC Chief Marketing
Officer Alice Liu shared the
inspiring transformation of
Regatta as a homegrown
brand to now a global modern
leisurewear brand.
Trend Specialist from WGSN
Charlie Clark opened the
second day with a talk on the
things that consumers look
from retailers today. She also
said that building trust and having a stand on important issue
including climate change are important to draw consumers to
your brand.
Mintel (Singapore) Elysha Young talked about some of the
forward-looking retailers across Asia, while Zebra Technologies
Retail Solutions Marketing Lead George Pepes talked about
empowering the frontliners to provide patrons ease and excellent
customer experience while in store.
Nikki Baird, the Vice President for Retail Innovation at Aptos gave
real life samples of digital strategies in the stores while
US-Certified Neuroscience Coach Ben Ampil talked about the
importance of using neuroscience in learning about the
preferences of customers.
Nielsen Company
Executive Director for
Shopper Insights Lead
Lou-Ann Navalta,
focused on the
upcoming generation of
consumers—the Gen Z,
who she said are visual
creatures, artistic, and
are always online, but
crave authenticity.
Malherbe Design Sales
Director for APAC
Region Christophe
Renoul talked about
different strategies
retailers can do in store
to improve engagement
and sales, while
Checkpoint Systems
Vice President &
Managing Director Mark
Gentle shared the
importance of Data and
RFID in retail.
Lively panel discussions with
business leaders and influencers
The Day 1 ended with a lively discussion with next generation
leaders Cristalle Belo-Pitt of Belo Essentials, Toby Claudio of
Toby’s Sports, Xandra Ramos-Padilla of National Book Store, Hans
Sy, Jr. of SM-EDD, and Sam Gregory Lim of Blims Furniture, with
Prof. Enrique Soriano III as the moderator. They shared how they
started getting involved in the business and how they discuss
business matters within the family.
The Day 2 panel discussion on the other hand offered audience
tips on what brands should remember when engaging with
influencers for their marketing. Panelists include some of the
country’s top vloggers and bloggers such as Joyce Pring, Jako De
Leon, Rod Magaru, Dems Angeles, and Kaycee Enerva, with
Blogapalooza CEO Ace Gapuz as the moderator.
Side-by-side the main stage event is the breakout
session dubbed as Retail Spotlight which featured
topics specialized on Supermarket and Digital
transformation for Day 1 and Day 2 respectively.
Fresh retail tech featured at the
Stores Asia Expo
To complement the conference, the Stores Asia Expo
featured "tools for global retailing" from exhibitors
offering products and solutions for the retail industry
such as Retail Solutions, E-Commerce &
M-Commerce, Shop Fittings & Store Design, Artificial
Intelligence, Digital Marketing, Commercial and Real
Estate Developers, Web Developers, Non-traditional
Advertising, Financial Services, Storage and
Distribution, Market Research, HR Solutions, and
Billboard Locations among others.
The Stores Asia Expo, which is the biggest in the
Philippines and is one of the longest running retail
suppliers’ expo in Asia, has drawn more than 3,000
visitors and decision makers from the retail and
related industries.
Talks on the latest innovations in retail also took place
at the Retail Learning Lab inside the Expo Hall.
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