BANNER STORY
PHILIPPINE RETAILING
TOP RETAIL STAKEHOLDERS
REIMAGINE RETAIL
More than 800 retailers composed of CEOs, presidents, and top-level executives listened to some of the
newest insights and freshest ideas from global retail experts at the 26th National Retail Conference and
Stores Asia Expo (NRCE) last August 15-16 at the SMX Convention Center, Pasay City.
W
ith the theme “Retail Reimagined” the 26th NRCE
gathered the best in retail business, market research and
intelligence, and technology and innovation to create a hub of
knowledge in a two-day event and give practical tips to attendees
on how they can reimagine their respective retail businesses.
There is a paradigm shift in a pace that
has never occurred in history. Whatever
the trend today, may be outdated in the
next few weeks or months. So, it is
imperative that we always try to be on
the lookout for something new, but at the
same time, these “new” additions should
be relevant to the people we serve,
Philippine Retailers Association (PRA) President
Rosemarie Ong said.
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“Having witnessed both the beauty of genuine care and
technology in providing excellent service and experience for the
customer, I realized how wonderful the potential of combining
the Filipino brand of service and global innovation. This will help
our industry flourish and become more powerful,” she added.
PRA is the recognized trade association of retailers and retail
suppliers in the country that organizes the NRCE annually.
Global tech evangelist on today’s retail state
Technology Evangelist Jesus Vega opened the NRCE 26th edition
with emphasis on the importance of collecting and analyzing
data to give customers personalized and customized
experiences. He said that retailers should treat consumers as
friends and give them unique treatment according to their needs.
PLDT Alpha First Vice President and Head Vic Tria talked about
the retail practices of the next generation; while Amazon Web
Services Head of Digital Innovation Jaspal Johl shared the
journey of innovation in the company, with the goal of easing
some pain points for the customers.