Map
You
Refer to sidebar ' ve Got Mail on p 9
Refer to Print in Bloom on p 8
Advertising Print
Newspapers & Magazines
Direct Mail
Radio
Refer to Making Waves in Radio Advertising on p 14
Television
Digital Signage
Refer to Your Message in Action on p 15
Web
Blog
YouTube
Refer to Say it With a Blog on p 20
Refer to sidebar Lights , Camera , Action on p 17
1 . Your message goes out via PR , Advertising , Social Media or the Web 2 . Public Relations translates into testimonials and opportunities for advertising 3 . Advertising copy that you create for newspapers and magazines can be shared as images in social media 4 . Radio & Television spots can be shared on YouTube and other video sites 5 . YouTube videos can be shared on blogs 6 . All Web media can be shared on social media 7 . Social media can be shared amongst one another 8 . Public Relations can be shared on Google +
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