Map
You
Refer to sidebar ' ve Got Mail on p 9
Refer to Print in Bloom on p 8
Advertising Print
Newspapers & Magazines
Direct Mail
Radio
Refer to Making Waves in Radio Advertising on p 14
Television
Digital Signage
Refer to Your Message in Action on p 15
Web
Blog
YouTube
Refer to Say it With a Blog on p 20
Refer to sidebar Lights, Camera, Action on p 17
1. Your message goes out via PR, Advertising, Social Media or the Web 2. Public Relations translates into testimonials and opportunities for advertising 3. Advertising copy that you create for newspapers and magazines can be shared as images in social media 4. Radio & Television spots can be shared on YouTube and other video sites 5. YouTube videos can be shared on blogs 6. All Web media can be shared on social media 7. Social media can be shared amongst one another 8. Public Relations can be shared on Google +
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