The Media
Refer to Your Business in Flight on p 22
Television Public Relations
Print
Radio
Web
Your Message Goes Out Via PR, Advertising, Social Media or the Web.
Facebook Social Media
Twitter
Refer to Marketing Your Pharmacy Online on p 16
Google +
Whether your advertising, posting updates to Facebook or Twitter, mailing out a direct mail piece or pitching a story to the local news- none of these tools stand alone.
For maximum success, tie them together into bundles to get more bang for your buck. See the example on the following page, refer back to the articles for guidance and share your successes with us on Facebook. com / PMQuarterly.