The Media
Refer to Your Business in Flight on p 22
Television Public Relations
Print
Radio
Web
Your Message Goes Out Via PR , Advertising , Social Media or the Web .
Facebook Social Media
Twitter
Refer to Marketing Your Pharmacy Online on p 16
Google +
Whether your advertising , posting updates to Facebook or Twitter , mailing out a direct mail piece or pitching a story to the local news - none of these tools stand alone .
For maximum success , tie them together into bundles to get more bang for your buck . See the example on the following page , refer back to the articles for guidance and share your successes with us on Facebook . com / PMQuarterly .