Whether you are a novice blogger or
you have had a blog for some time but can ’ t quite attract enough readership , try these tips for managing a successful blog for your pharmacy .
Whether you are a novice blogger or you have had a blog for some time but can ’ t quite attract enough readership , try these six tips for managing a successful blog for your pharmacy .
Your store blog should be consistent with your brand . Just like print media , web content is an extension of your pharmacy ’ s image and should consistently reflect your business ’ core values as well as the products and services that set your pharmacy apart from others . Everything from the color palette , image design , page layout , and content should be consistent with the professional “ identity ” that you wish to portray to your customers .
Your blog should be relevant to your audience . Who are your readers ? Which groups are you writing for ? Consider using categories and tags to differentiate between post content and call attention to a particular audience or perhaps create multiple blogs that target more specific audiences .
Create a blog that is user-friendly . Ideally , posts should have a title that draws the reader in and also informs them of the general content of the post . Keep your blog concise , and use visuals such as pictures , graphs , and video to increase the likelihood that your readers will read past the title . Use hyperlinks within your post to link to your sources and relevant external content . Consistent tags and image captions are also useful in increasing search engine optimization .
The success of a blog depends on timeliness . Keep your readers coming back with current , relevant content . Set a goal for yourself to post at least once per week . If you don ’ t have time to update weekly , then delegate posts to “ guest bloggers .” This is an excellent way to draw upon expert knowledge ( i . e ., physicians , dietitians , veterinarians , etc .) in your community and to offer unique , applicable content to your readers . Also , with every new post , you increase your likelihood of appearing in Internet-wide searches .
Make your blog social . A blog is a virtual space where you can directly engage your customers while simultaneously shaping an “ identity ” for your business . Your blog provides your patients with another avenue for direct communication and feedback . Unlike traditional media , your blog is a forum in which you can not only promote your business but also engage your customers in fun and educational ways . A blog is less of an advertisement and more of a hub where customers can go to learn , ask questions , and share experiences . And don ’ t forget to market your blog in your e-newsletter or link your blog updates with Facebook , Twitter , and other social media sites .
Last but not least , if you want to foster a dynamic and interactive blog , be sure to respond to your readers ’ posts . Think of it this way , if a customer came into your pharmacy and asked a question , would you ignore them ? Of course not ! So treat your online readers just as you would if they were standing in front of you .
Say it with a blog by Sarah Harper