RULE 3: DIRECT USERS TO A MOBILIZED DESTINATION QR codes are made specifically to be scanned by a mobile handset, so the destination that you are developing for users needs to be mobile optimized. This means that once a code is scanned, the content should be formatted specifically for various multiple handsets( Apple iOS, Android, BlackBerry). The easiest way to lose a prospective customer is to not have your messaging in a format that is native to the device it is being viewed on.
When developing for mobile handsets, keep in mind the way in which users browse content. When developing for smartphones with touchscreens, you need to accommodate users navigating with their fingers, hence easy-to-use, touch navigation needs to be incorporated. For BlackBerrys and other feature-based phones, the experience may be a bit different and more standard“ cursor” navigation may need to be utilized.
Once you have the user on your mobile site, it is important to keep the entire experience mobile( unless its part of a larger‘ off-mobile’ strategy). Keep your content short, concise and to the point. Don’ t try to recreate your entire site on the mobile platform. Stick to the facts. Stay focused.
RULE 4: PROVIDE USERS WITH VALUABLE CONTENT No matter where you place your QR code, it is mandatory that you make sure that whatever the destination may be, you had better be offering the users something of value to them. In many cases, marketers are using the codes to extend the marketing message and will likely have regard for what the consumer wants. The truth is that most of the people scanning QR codes are doing so to get coupons, discounts or some deal. Others are looking for additional information about products. This is the case for many apparel and fashion companies utilizing codes on tags.
When developing mobile strategies, understanding the price of entry for mobile consumers is vital to the success of the campaign. Knowing what it would take to get a user to scan your code and letting them know what they’ re getting before they scan the key. Also, there is no“ one strategy fits all” methodology here. What works for Calvin Klein may not work for Apple. What works for Apple might not work for Macy’ s. As consumers differ, so is the method of entry for them.
The playing field is evenly split guys to gals. It is important to match the QR“ scanners” demographics to your products’ target market and develop your content based on where these intersect. Make them want to scan it.
* To generate QR codes, visit QRStuff. com.
Six Places to Use QR Codes in Your Pharmacy
1. On a Business Card: Use a QR Code to take the user to a map of your pharmacy, a video welcoming
them to the store or so they can import your contact information into their address book.
2. Product Information: Feature a QR code near product price tags that encourage patients to scan and view customer reviews.
3. In Store Facebook“ like” Promotion: Display a QR code poster in your store so that customers can scan and“ Like” your pharmacy’ s page on Facebook.
4. Supplement your supplements: Ad QR codes near various supplements for additional information. For example, one near your Vitamin C for cold & flu season.
5. Compounded Rx Info: Add a QR code to your compounded medications with a link to a video showing how the medication is dispensed, applied or even properly stored.
6. In a Print Ad: A QR code on a print ad can take the reader to a bigger experience, like a video testimonial or a coupon or offer at your store. [ See the article Print in Bloom for more ideas ]
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