RULE 3 : DIRECT USERS TO A MOBILIZED DESTINATION QR codes are made specifically to be scanned by a mobile handset , so the destination that you are developing for users needs to be mobile optimized . This means that once a code is scanned , the content should be formatted specifically for various multiple handsets ( Apple iOS , Android , BlackBerry ). The easiest way to lose a prospective customer is to not have your messaging in a format that is native to the device it is being viewed on .
When developing for mobile handsets , keep in mind the way in which users browse content . When developing for smartphones with touchscreens , you need to accommodate users navigating with their fingers , hence easy-to-use , touch navigation needs to be incorporated . For BlackBerrys and other feature-based phones , the experience may be a bit different and more standard “ cursor ” navigation may need to be utilized .
Once you have the user on your mobile site , it is important to keep the entire experience mobile ( unless its part of a larger ‘ off-mobile ’ strategy ). Keep your content short , concise and to the point . Don ’ t try to recreate your entire site on the mobile platform . Stick to the facts . Stay focused .
RULE 4 : PROVIDE USERS WITH VALUABLE CONTENT No matter where you place your QR code , it is mandatory that you make sure that whatever the destination may be , you had better be offering the users something of value to them . In many cases , marketers are using the codes to extend the marketing message and will likely have regard for what the consumer wants . The truth is that most of the people scanning QR codes are doing so to get coupons , discounts or some deal . Others are looking for additional information about products . This is the case for many apparel and fashion companies utilizing codes on tags .
When developing mobile strategies , understanding the price of entry for mobile consumers is vital to the success of the campaign . Knowing what it would take to get a user to scan your code and letting them know what they ’ re getting before they scan the key . Also , there is no “ one strategy fits all ” methodology here . What works for Calvin Klein may not work for Apple . What works for Apple might not work for Macy ’ s . As consumers differ , so is the method of entry for them .
The playing field is evenly split guys to gals . It is important to match the QR “ scanners ” demographics to your products ’ target market and develop your content based on where these intersect . Make them want to scan it .
* To generate QR codes , visit QRStuff . com .
Six Places to Use QR Codes in Your Pharmacy
1 . On a Business Card : Use a QR Code to take the user to a map of your pharmacy , a video welcoming
them to the store or so they can import your contact information into their address book .
2 . Product Information : Feature a QR code near product price tags that encourage patients to scan and view customer reviews .
3 . In Store Facebook “ like ” Promotion : Display a QR code poster in your store so that customers can scan and “ Like ” your pharmacy ’ s page on Facebook .
4 . Supplement your supplements : Ad QR codes near various supplements for additional information . For example , one near your Vitamin C for cold & flu season .
5 . Compounded Rx Info : Add a QR code to your compounded medications with a link to a video showing how the medication is dispensed , applied or even properly stored .
6 . In a Print Ad : A QR code on a print ad can take the reader to a bigger experience , like a video testimonial or a coupon or offer at your store . [ See the article Print in Bloom for more ideas ]
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