EXECUTION
CREATING A WORLD-CLASS RECRUITMENT EXPERIENCE
BY JOHN DIJULIUS , CHEIF REVOLUTION OFFICER , THE DIJULIUS GROUP
FROM THE smallest businesses to the largest enterprises , getting the right talent into the right roles is one of the most critical components of success . The recruitment process is a time for employers to ensure that an applicant is a good culture fit , has the skills needed to succeed , and is motivated enough to make a positive impact on the organization . But it doesn ’ t stop there .
From the second a job is posted to the time a new hire walks in the door , the recruitment experience is an opportunity for employers to showcase their commitment to people . Impressing candidates with future opportunities , support structures , and the overall vision of the organization can help seal the deal and complete a hire .
It ’ s equally important for your organization to stand out during the recruitment process as it is for applicants to stand out among other applicants . If a bad fit is brought into the organization , both the organization and the individual lose and are left searching for a new approach . By building a strategy around world-class recruitment , you can help guarantee that the right people are making it to roles they ’ ll thrive in .
“ Great companies are great precisely because they stand for something special , different , distinctive . That means , almost by definition , that they are not for everybody .” — Jeff Bezos
GETTING REAL ABOUT THE “ RIGHT ” TALENT
According to the US Department of Labor , the cost of a bad hire is up to 30 % of the employee ’ s first year of earnings . If your organization is constantly struggling with low retention rates , underperforming employees , and missed metrics , then it ’ s time to re-examine your recruitment practices . Instead of paying for it after the fact , invest in branding , recruitment campaigns , and employee training and development , which is an effective way to keep existing employees happy .
Armed with a thoughtful and proactive recruitment strategy , you can get the right people in the door , add unique perspectives to your organization , and set your organization up as a preferred employer for new applicants . When done effectively , recruitment can save time , reduce costs , boost employee morale , reduce turnover , and improve customer outcomes .
THINKING HOLISTICALLY ABOUT RECRUITMENT
If you ’ re ready to change your organization ’ s approach to recruitment , it can be hard to know where to start . How do you know what ’ s working ? Are there best practices you can implement in the process ? Are you getting feedback from applicants about their experience ? There are so many questions to ask and important metrics to consider , but when you take a holistic approach to recruitment , you can build a start-to-finish process that works better for everyone .
Setting your organization apart from your competitors isn ’ t always easy , but if you can get some key components right , you ’ ll capture the attention of the best and brightest candidates .
Brand Experience
Your brand is a culmination of every interaction people have with your organization . External events , internal dynamics , and everything in between help showcase what you stand for and the impact your business has . Recruitment efforts will only be as successful as your overall brand image , which makes working with the community , supporting your current employees , and delivering great customer service all part of the recruitment process . In order to secure a new hire in today ’ s employee market , it will take more than a good interviewer and a shiny benefits package . You ’ ll need a strong brand to compete with other strong employers .
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