your own schedule and work hours even more than being employed by someone else.
Of course there are pros and cons of having your own business and working for a gym
and it really is completely dependent on your own goals and personal work ethic.
Being a Professional Certified Personal Trainer is one of the most reward, satisfying
and enjoyable careers you could ever have. Your impact on society is huge and
essential to the well-being and health of your clients and generations to come. You are
a superhero and lifesaver. Just think, when you help an obese person lose weight, you
are not only making their way of life happier and healthier, you are changing their entire
life. You may also be making their marriage happier and healthier, their relationship with
their children better (they can run around easier and take care of them), life at their jobs
easier and more efficient, you save them money on medical bills, etc. etc. The list goes
on. As you sell yourself as a personal training, think of all those things and try to portray
them to prospects. The more you can appeal to their emotions, the more successful you
will be. They may come to you saying they want to “Lose weight,” but if you can go
deeper and really find the root of why they have that goal, you will hook them and close
the sale. Perhaps they were “fat” all their life. They were picked last at recess or gym
class, they were made fun of, they don’t feel beautiful or handsome, they are trying to
look good for their wedding, they want to ask out the girl of their dreams, and so much
more. The possibilities are endless. You just need to appeal to their emotions and help
them understand why hiring you will literally transform their life.
Quick Chapter Review Points:
1. Part of your job as a Personal Trainer is to handle any misconceptions about fitness,
the gym and personal training in general.
2. Consider starting out by working at a gym, studio or spa to get hands-on training and
a greater exposure in the fitness industry. Once you feel comfortable you can always go
out on your own and have an independent business.
3. Have a Personal Training style that sets you a part from the rest.
4. When selling personal training packages, try to get to the emotional root of why
someone wants to lose weight or train. This will help you sell better and close the deal
every time.