day.
It’s important to understand that the main difference between getting hired as a
Personal Trainer and running your own business is that you need to be prepared for all
that “running a business” entails. The actual training part will be a piece of cake in
comparison to the worries and responsibilities of owning your own business. If you are
thinking about going into business for yourself, be sure you are prepared so you are not
caught by surprise. For example, there are a lot more up front expenses that go into
owning your own studio or gym. You will have to pay for everything from the fitness
equipment to the marketing materials. When you start out at a gym, all of the marketing
is done for you. In most cases, you won’t even have to buy your own business cards. Of
course, that comes at the price of the gym taking part of your training money – instead
of getting the full hourly rate as you would by owning your own company, there is an
overhead for the gym. There are so many pros and cons for working in each scenario. It
is up to you to see what works best for you and where you see your career going as a
professional Personal Trainer.
You should have a goal for the number of sessions you hope to do in a week and
month. Once you have built up your book through demos, assessments and helping
people around the gym, your clients will become physical marketing billboards for your
business. Word of mouth and friend referrals will be your direct source of new clients. It
is very important not to get discouraged in the first few months. It takes some time to
build up your book. It also depends on what time of year you start out as a certified
personal trainer. If you start in January when so many people are hoping to accomplish
their New Year’s Resolutions then you will have no problems getting clients. However