Perrywinkle's Spring 2023 | Page 29

at its launch in 1956 , the Day-Date was a major innovation : it was the first calendar wristwatch to indicate , in addition to the date , the day of the week spelt out in full in an arc-shaped window at 12 o ’ clock on the dial – a technical feat at the time . Made exclusively of precious metals – 18 ct yellow , white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet , its multiple dials make it the ideal canvas for self-expression .

OYSTER PERPETUAL day-DATE 40
40 mm , 950 platinum , fluted bezel , ice blue dial with faceted deconstructed Roman numerals and faceted hour markers in 18 ct white gold , President bracelet , calibre 3255 .
THE DAY-DATE SPEAKS ITS WEARER ’ S LANGUAGE Although the days may be the same wherever you are in the world , they are written differently depending on the language . Using most writing systems – Latin , Arabic , Cyrillic , Hebrew , Japanese , Chinese ideograms and even the Ge ’ ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer . Available in a choice of 26 languages , it is a truly international , universal and personal watch .
THE MIRACLE OF MIDNIGHT : AN IDEAL OF PRECISION When midnight strikes , the day and date simultaneously change in their respective windows on the dial . This watchmaking feat , the “ miracle of midnight ”, relies on a disc mechanism . It is the fruit of numerous years of research : from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date .
Today , the Day-Date is equipped with a new-generation movement , calibre 3255 , entirely developed and manufactured by Rolex for a superlative level of performance .
“ Dates and days are essential .”
Hans Wilsdorf , 1956
THE PRESIDENT BRACELET
personalities who shape the world in
Created specially for the launch of the
their respective disciplines through
prestigious Oyster Perpetual Day-Date
their commitment , human qualities and
in 1956 , the three-piece link President
creative genius .
bracelet , made only from 18 ct gold or
Among
the
Rolex Testimonees
950 platinum , is still reserved exclusively
associated with the Day-Date , the brand
for the Day-Date and precious
celebrates American skier Lindsey
metal versions of the Datejust .
Vonn , Swiss tennis player Roger Federer ,
American filmmaker Martin Scorsese and
A PRECIOUS ALLY
golfers Arnold Palmer , Jack Nicklaus and
Worn by many of the world ’ s political
Gary Player .
figures , directors and visionaries , the
Day-Date is instantly recognizable ,
in particular thanks to its emblematic
President bracelet , whose evocative
name , together with the eminent figures
who have worn it , ensured the
Day-Date became known as the “ presidents
’ watch ”.
Decades come and go , but the
Day-Date remains where it has always
been – at the cutting edge of modernity
. A timepiece of prestige and the
fruit of Rolex ’ s watchmaking expertise
, the Day-Date accompanies those
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