THE REALIZATION OF AN IDEAL

When midnight strikes , the Oyster Perpetual Day-Date forms a bridge between past and future , between what has been achieved and what remains to be lived . Since 1956 , it has borne witness to the greatest moments in history on the wrist of visionaries , virtuosos and pioneers . Those who make each day a promise for the future .

TIMELESS PRESTIGE

Decades come and go , but the Day-Date remains at the cutting edge of modernity . It has accompanied generations of eminent people who have shaped their world through their commitment , human qualities and creative genius . From left : skier Lindsey Vonn , film director Martin Scorsese and golfers Arnold Palmer , Jack Nicklaus and Gary Player .