PERRY’S DEPARTMENT STORE BUYING PORTFOLIO | Page 8

EXECTUVIVE SUMMARY:
CUSTOMER MOOD BOARD

Today’s menswear heavily shifts its attention to the young adults of the world,
aiming to attract men in their early mid-twenties and early thirties. These men are at the
prime of both their career and their social lives. The prototype customer board reflects the
behaviors of the young city boy Declan Deveaux. Fairly recent college grad, Declan has
pursued a career in business. Tech savvy and elite social, Declan has turned his attention to
marketing. His has him always on the go, requiring giving presentations and attending
business events all over the city. One of the many perks of his job is traveling both in and out
of the