Perpetual Transformation | Page 20

Communicate & mobilize at all levels | Initiation & Involvement

The communication & mobilization is initiated by the leadership team in a cascading approach – management and employees foster involvement to drive behavioural change and gets employees to adopt the new ways of working
ORGANIZATIONAL LEVELS ( EXAMPLE ) APPROACH
EXECUTIVE TEAM 17 MANAGEMENT TEAM ≈ 70 TOP 300 ≈ 300
D
A
C
B
A
B
MANAGEMENT WORKSHOP ( S )
TOWN HALL MEETINGS
E C
UNIT-SPECIFIC FOLLOW-UP MEETINGS & INDIVIDUAL CONVERSATIONS
EMPLOYEES ≈ 40.000
D
CHANGE AGENT WORKSHOPS ( CHANGE AGENTS )
CHANGE AGENTS ≈ 2.000 ( 5 %)
E
NEXT LEVEL MANAGEMENT WORKSHOPS ( MIDDLE MANAGEMENT )
Representative sample of management and staff
F
F
FEEDBACK CHANNELS ( ALL MANAGEMENT & EMPLOYEES )
Source : goetzpartners
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