Perle Magazine - Spring 2018 Perle Magazine - Spring 2018 | Page 81

What is Farahii and what can customers expect from it? Farahii is a one stop resource for the Khaleeji bride. On the Farahii website you can expect to find a collection of curated essentials and resources that cater to every bride. Whether you want to buy a personalized bridal robe, a bridal gift box for your friend or are looking for the best make-up artist in Riyadh, we will have our brides covered. Where did the idea for the name of Farahii come about? We were trying to find a name that is simple, easy to remember, but means wedding in some way. We started with a completely different name, and a few weeks before launch we came up with Farahii, which means ‘happiness’ and ‘wedding’ in Arabic. How did the idea of Farahii come about? In the Fall of 2016, I was helping my brother plan his wedding in Bahrain, and I realized how many inefficiencies there was to this process. There seemed to be a lack of transparency and convenience. Then one day while I was jogging I thought- ‘wouldn’t it be amazing if there was one reliable, easy, fun resource to go to for all the Khaleeji bride’s needs?’ And the idea of Farahii was born. And from there it took about 9 months to set the whole business up. What are some of the items/categories on the website that customers can order? We provide products under a variety of categories that customers can order from including: • Bride (Bridal accessories): including hair accessories, shoes, veils, gloves, robes and a style emergency kit. • Wedding Favors: including boxes and bags to put your wedding favors in as well as items like cupcake towels. • Decorations: including signs & banners, cake toppers, table scatters & confetti, lights and hanging decorations, photo booth props and balloons. • • • • • Bridal Shower: including bridal shower accessories and bridal shower games for the bride and her guests. Honeymoon: including passport covers, travel bags, travel shoe bags, and wallets. Stationary: including cards, guest books, stickers, and sign-in sheets. Boxes and Sets: including bridal gift boxes, bridal shower box, and bachelorette party sets. In addition, we’ve also started to introduce personalized products such as a personalized white satin robe and a personalized cake topper. Do you customize products as well for customers? Yes we customize robes and cake toppers. Where do you source your products from? We source our products from all over the world like the US, China, Turkey, and some from the middle east; but we also design our own products and produce them locally. What are some of your future plans with Farahii? We are working on developing and enhancing our vendor section so that our customers can have a better and more comprehensive experience. What special feature do you have that caters to the busy brides? To cater to our bride’s busy schedules, we’ve come up with the Personal Shopper value added service. We ask the bride a few questions based on her wedding and preferences and then put together a list of products from Farahii that she can purchase and have shipped to her doorstep, hassle-free. For more information: [phone] 156 (whatsapp) [email protected] www.farahii.com @farahiishop SPRING 2018 Perle 81