“It basically came from our local
consumers. We tested the brand with
them and they loved it, especially our Fleur
D’Osmanthus and many other fragrances
that they really liked. And so we decided
to take the step and go ahead with a GCC
launch”, he explains. One of the most
appealing factors of the brand – apart
from the actual quality and richness of the
products themselves – is, Othman explains,
that it is a premium brand that is affordable,
resulting in one of the highest conversion
rate and basket average. Crediting the
consumers, Othman explains since Roger
& Gallet is a “routine” brand, it stands
out from other personal care brands as it
encompasses all elements of personal care
with an element savoir vire.
Staying true – as much as possible – to the
original methods of producing the products,
one of the most impressive productions is
that of the hand made round soaps. Taking
almost 80 hours to produce, the round
soaps were first introduced in 1879, and
were designed in that manner to provide a
better grip. To this day, the soaps are sold
in their original packaging, which is sealed
with a house seal, and are wrapped in a
pleated-silk paper present in a box. The soap
is environmentally friendly as it is made from
100% vegetable base and is biodegradable.
26
Perle
APRIL - MAY 2017