Brand Manager Roger & Gallet, Zahra Bensouda
second skin. Soon after, the brand became
an official supplier to the royal courts and
celebrities alike, as the very essence of the
brand exudes sophistication and opulence.
“Its an alive brand, it is incredibly full
of life, full of happiness” Zahra explains of
the ethos of Roger & Gallet. Maintaining
its long-stand values, naturalist-working
method, and authenticity, she says the
brand works towards delivering the same
to their customers, whose satisfaction and
loyalty to the brand is a reflection of its
uniqueness. The rituals, in fact, take you on
a sensorial journey; they are all about taking
the time to care and pamper oneself, she
says. Starting off by selecting a scent – or
rather carrying out a Fragrance Diagnosis
that determines the scent best suited a
customer’s personality – the customers
are then are walked through the 3-step
ritual methods, which are: firstly, the Art
of Bathing, which consists of the selected
General Manager Active Cosmetics L’Oreal, Othman Bennis
scent’s toiletries; secondly, there is the
Art of Hydrating, which is comprised of
products such as hand creams, beauty
baums, and body oils; and lastly, there is
the Art of Fragrance, which is the distilled
scent itself. The products are to be used in
that order to ensure not only is the scent
locked in and follows the body all day, but
also the customers have taken the time
to really care for their body and its needs
in a refreshing and enticing manner. With
12 collections, each consisting of multiple
products for each of the steps in the rituals,
Roger & Gallet has created something for
everyone. The distilled scents, designed
by French master perfumers, range from
floral, to fruity, zesty, invigorating, and
refreshing. Zahra explains, the rituals do not
just end there, but in fact, they also have
the ritual of gifting and thus the customers
also have the choice to pick their preferred
wraps, and box size, and packing that are
decorated with bespoke illustrations on
them in which they would like to take their
product home.
Adding an air of freshness, Zahra
explains the perfumes are not only great
on their own, but can also be layered with
other perfumes, adding a patine or “une
rondeur” to a person’s signature scent. One
of the most popular pairings Zahra says
her customers appreciate is of their most
popular scent of Fleur D’Osmanthus with
the oud perfume, making the oud scent
a bit more floral and subtle. “These are
beautiful perfumes alone, and beautiful
when you layer with others – a brand you
can use in different ways.”
Othman, having been a member of the
L’Oreal family for 12 years, explains the
brand is incredibly precious to him as he
has seen it evolve dramatically over the last
5 years and one of the reasons to bring it to
Bahrain was due to the expert knowledge
of the people of GCC on perfumes.
APRIL - MAY 2017
Perle
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