People Strategy ONLINE_PeopleStrategy.BrochureA5.June0217 | Page 6

6 STRATEGIC AIMS We aim to support the achievement of our wider Strategic Plan by 1 Being an employer of choice maximise the potential of Keele as a career destination for all groups. People Strategy 2016-20 2 Developing and empowering our staff enable and encourage supportive and effective personal, professional and career development for all our staff, based on academic and service priorities and forthcoming developments. 3 Encouraging and developing innovative leaders ensure that leaders at all levels support their staff in making a strong contribution to the University.