Paul B Johnson Portfolio | Página 5

Best Years: Logo Design Logo design for soft toy manufacturer Best Years. The company produce hand made, often knitted toys for the re-sale market with contracts including Cath Kidston and John Lewis. Within the brief Best Years stipulated the “designs and fabrics we use set us apart from traditional soft toy companies” whilst they acknowledge a “concern for ethical sourcing” The above demonstrates the logo’s versatility, applied horizontally and vertically, with various colour schemes, with alternative knitting motifs to expand and create a product family and scaled for various printed materials; the Best Years brand is coherent across all media. The “Original By Design” tagline also creates a holistic identinty, demonstrated below. The needle and thread motif suggest creation, fabric, design and making whilst evoking ideals of cottage industry and the handmade, amplified by the wordmarks hand-penned aesthetic. ABOUT HISTORY FABRIC