Best Years: Logo Design
Logo design for soft toy manufacturer Best Years.
The company produce hand made, often knitted
toys for the re-sale market with contracts
including Cath Kidston and John Lewis. Within the
brief Best Years stipulated the “designs and fabrics
we use set us apart from traditional soft toy
companies” whilst they acknowledge a “concern
for ethical sourcing”
The above demonstrates the logo’s versatility, applied horizontally and
vertically, with various colour schemes, with alternative knitting motifs to expand
and create a product family and scaled for various printed materials; the Best
Years brand is coherent across all media.
The “Original By Design” tagline also creates a holistic identinty, demonstrated
below.
The needle and thread motif suggest creation,
fabric, design and making whilst evoking ideals of
cottage industry and the handmade, amplified by
the wordmarks hand-penned aesthetic.
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FABRIC