Introducing ‘ Grandcations ’
We recently undertook a study with Universal Orlando Resort ( UOR ) ahead of the long summer break , to find out how extended families spend time together .
It showed us that families get less than eight hours of quality time together each week , and only spend time with grandparents six times a year . Some mums and dads are so anxious about the lack of time their parents get to spend with their grandchildren that 65 per cent have , or are considering , arranging a holiday with the whole extended family .
The study of 2,000 parents found that the average family will get just 36 minutes a day together during the working week as they juggle work , school routines , chores and evening clubs . Almost two thirds even admitted the only real time they get to spend together is when they go on holiday away from the distractions at home .
So what ’ s the answer … Grandcations
Instead of getting to enjoy their grandchildren growing up , many grandparents have to make do with quick visits on special occasions or snatched moments in between weekend activities . Going away together means you can really make the most of each other ’ s company , without worrying about making sure the kids have done their homework , are on time for their sports club or that the chores have all been done .
To help us demonstrate how Grandcations would help our customers , we worked with TV Presenter ( and Grandmother ) Gloria Hunniford as our ‘ Grandbassador ’ who could trial this kind of holiday with her extended family , and share her findings with our community and the world .
We sent her whole family to UOR in May , and we are delighted to say that her experience formed the basis of a three page spread in the Mail on Sunday last weekend !
She also spent Monday with Phil Bloomfield ; Head of PR at a radio studio doing live and pre-recorded interviews on Grandcations with stations across the UK .
The PR team would like to say a huge thank you to the Web team , who worked together to deliver a special Grandcation package to UOR , which now sits on a dedicated landing page alongside Gloria ’ s Golden Rules of Grandcations , to which we have been busily pointing customers and followers to , via our social channels .