Introducing‘ Grandcations’
We recently undertook a study with Universal Orlando Resort( UOR) ahead of the long summer break, to find out how extended families spend time together.
It showed us that families get less than eight hours of quality time together each week, and only spend time with grandparents six times a year. Some mums and dads are so anxious about the lack of time their parents get to spend with their grandchildren that 65 per cent have, or are considering, arranging a holiday with the whole extended family.
The study of 2,000 parents found that the average family will get just 36 minutes a day together during the working week as they juggle work, school routines, chores and evening clubs. Almost two thirds even admitted the only real time they get to spend together is when they go on holiday away from the distractions at home.
So what’ s the answer … Grandcations
Instead of getting to enjoy their grandchildren growing up, many grandparents have to make do with quick visits on special occasions or snatched moments in between weekend activities. Going away together means you can really make the most of each other’ s company, without worrying about making sure the kids have done their homework, are on time for their sports club or that the chores have all been done.
To help us demonstrate how Grandcations would help our customers, we worked with TV Presenter( and Grandmother) Gloria Hunniford as our‘ Grandbassador’ who could trial this kind of holiday with her extended family, and share her findings with our community and the world.
We sent her whole family to UOR in May, and we are delighted to say that her experience formed the basis of a three page spread in the Mail on Sunday last weekend!
She also spent Monday with Phil Bloomfield; Head of PR at a radio studio doing live and pre-recorded interviews on Grandcations with stations across the UK.
The PR team would like to say a huge thank you to the Web team, who worked together to deliver a special Grandcation package to UOR, which now sits on a dedicated landing page alongside Gloria’ s Golden Rules of Grandcations, to which we have been busily pointing customers and followers to, via our social channels.