Parking Enforcer
Frequently Asked Quesstions
Probably the biggest obstacle we face is that Parking Enforcer sounds too good to be true, and
people are taught, “If it seems to good to be true, it probably isn’t “.
Answer a question with question…
“Name one product being sold to help generate business for a tow service?”
“Are you currently spending any money to promote your business, i.e. Yellow Book, CouponBooks,
Call Services, Web Sites, etc.…. If so, how much and are you able to track your return on
investment?”
“We only charge $299 on a month to month basis, not a year in advance, or even six months, justa
single month at a time. Have you every thrown $300 bucks at something just to see if it sticks?”
Q. What’s to stop another Parking Enforcer Provider from taking business away from me?
A. What stops a competitor from taking business from you today? If you take care of Multi-Family
communities, what happens when the manager leaves and takes your business card or coffee mug
with him or her?
Parking Enforcer does its part in making sure that a Property that registers with you, stays with you.
If a property chooses to switch providers, they will have to start over:
They lose the name they chose for their web page. They lose any stored records.
If multi-family discount cards have been distributed, the number still rings to you, they wont be
able to recall all the cards that have been distributed.
All this said, the biggest determining factor in customer retention, is the service the customer
receives from the provider. If you lose the business, you probably deserve to.
Q. Why aren’t there territories?
A. First, the service is only $299 a month not even close to national average of $30,000 to $40,000
upfront, that is the average price of upfront and a four figure monthly “franchise” fee; and even
with the high dollar franchises, there aren’t territories; Service Master is a good example.
Service Master Franchise Opportunities
• ServiceMaster Clean (established 1952): Disaster Restoration, Janitorial and Carpet Cleaning
• TruGreen (acquired 1990, split 2014): lawn care
• Terminix (founded 1927, acquired 1986): pest control
• American Home Shield (acquired 1989): home warranty
• Furniture Medic (acquired 1996): furniture repair
• AmeriSpec (acquired 1996): home inspection
• Merry Maids (acquired 1988): maid services
• Pestmaster Services of California (acquired 2012): Pest Control
Q. What does the branding do for us? I don’t want to associate with a brand.
A. Our branding separates providers from Tow Service competition and adds a level of credibility.
When approaching a company seeking Parking Enforcement, whom will they choose? A Parking
Enforcer provider using our branding, equipped with tools designed specifically for the job; or a
Tow Service?
Also, if you have Auto Club and Insurance Company logos on your trucks and/or business cards,
you are already branding with someone, using their names to add credibility to your company.
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PROVIDER AND PROPERTY