Parking Enforcer Sales Guide Volume 1 Rev 1.0 June 2014 | Page 10

Parking Enforcer Presenting the Parking Enforcer System First, put yourself in the place of the customer; look at things through their eyes. When approaching a customer the goal is to discover exactly what their needs and how they would like to see them met. Ask yourself these questions: “If I were in their position what would be important to me?” “What can we offer that would make their lives easier?” To accomplish this you will have to do more listening than talking. You need to concentrate on how you are able to help them, without focusing on how they can help you. Ask questions then listen to their answers. As you learn what they are really looking for, customize your presentation and focus on these areas. This way you aren’t spending time explaining services they have no use for. If you are able to internalize the thought process of “them before us”, if your approach is truly about putting their needs ahead of yours, new doors of opportunity will open and you will win every time. Here’s an example of what you might say when approaching a property. Parking Enforcer services are provided completely FREE OF CHARGE to multi-family communities. This includes our interactive cloud-based software designed specifically to meet the unique needs of the Multi-Family Community giving properties the ability to easily manage and control monitoring and enforcement of their parking policies. Here are some key features that we’ve found are important to Multi-Family Communities. VIOLATION HISTORY WITH PHOTOS Unlimited secure storage of violation and enforcement history, instantly accessible and available to view, print, or email violation details. INSTANT NOTIFICATIONS Activity details and photos transmit instantly. CUSTOM BRANDED LANDING PAGE Residents stay informed by visiting the property’s Parking Information Page, where parking policies and related announcements can be displayed. UNLIMITED USERS Properties have the ability to assign access and security levels to multiple staff members and authorized agents. MULTI-FAMILY VEHICLE ASSISTANCE Vehicle Assistance cards are provided customized with the property’s logo for on property vehicle assistance at low flat-rate prices. MULTI-FAMILY COMMUNITY WATCH Parking Enforcer has everything needed for properties to implement a neighborhood watch program, including signs, posters, brochures and window-clings for residents. SALES GUIDE 10