ALSO IN THIS ISSUE
contents
ST . PETERSBURG BAR ASSOCIATION
FEATURES
4 President ’ s Message — It ’ s Building Time
By Ryan Griffin
8 Your Brand is Your Success
By Lori Rabinowitz
10 Leveraging Technology and AI to Build Your Brand
By John V . Tucker
14 Build Your Law Business - “ Sales ” isn ’ t a Dirty Word !
By William Battle McQueen
18 Build Your Brand and Business Will Follow
By Catherine Henry
20 The Duty to Notify a Policyholder of the Right to Participate in Mediation with the Florida Department of Financial Services , and How it Affects However , an insurer can waive in a First-Party Claim
By Ryan Parker
24 The New Normal : Law Firms Navigating Workforce Expectations
By Rosa Nunez
28 Zealous Advocacy or Unprofessionalism : The Other Side ’ s Perspective
By Doug Jackson
32 Recent Statutory Changes in Family Law
By Gracie Samarkos
36 The Fierle Fallout
By William D . Slicker
40 Business is Bright in the Sunshine City
By Sarah Michael
ALSO IN THIS ISSUE
6 |
You Are A Rockstar ! |
12 |
My Inner Rockstar |
26 |
Backstage Pass |
31 |
I ’ m With the Band |
38 |
PFAWL |
42 |
Community Law Program |
PARACLETE : THE SPIRIT OF TRUTH SEPTEMBER / OCTOBER 2023
THIS ISSUE :
ETHICS and PROFESSIONALISM
St . Petersburg Bar Association P . O . Box 172 , St . Petersburg , FL 33731 Phone : 727.823.7474
The mission of the St . Petersburg Bar Association is to serve the legal community , to strengthen the noble calling of the practice of law , and to foster excellence in the profession .
Editor & Advertising Melissa Byers , Executive Director 727.823-7474 mbyers @ stpetebar . com
Editorial Committee Douglas G . Jackson Nicole J . Poot Mercy Roberg Charles M . Samaha Christina E . Stokes John V . Tucker Emily K . VanOosting Nick B . Vargo Shannon L . Zetrouer
Design & Production Martin Friedman 727.481.4985 mdesign @ tampabay . rr . com
Editorial Policy : The Paraclete is published for the members of the St . Petersburg Bar Association . The magazine is published six times per year and welcomes submissions for publication . Publishing and editorial decisions are based on the editors ’ judgment of the quality of the writing , the timeliness of the article , and the potential interest to the readers of the magazine . From time to time , the Paraclete publishes articles dealing with controversial issues .
The views expressed in the Paraclete are those of the authors and not necessarily those of the editors , executive committee , or officers of the St . Petersburg Bar Association . No endorsement of those views should be inferred unless specifically identified as the official policy of the St . Petersburg Bar Association .
Advertising copy is reviewed , but publication herein does not imply endorsement of any product , service , or opinion advertised . Advertising rate cards are available upon request by calling 727-823-7474 and may be downloaded at www . stpetebar . com . © 2023 St . Petersburg Bar Association .
ST . PETERSBURG BAR ASSOCIATION PARACLETE
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