Paige City Life July Paige City Life July 2014 | Page 43

INSPIRATION FOR DUO...
My inspiration for launching Shop Duo’s first Sip & Shop was to connect with my customers
directly. Truthfully, with my current schedule as a publicist, it can be difficult to update Duo’s
website frequently. Photo shoots and site maintenance can be time consuming. Since I’m a
one-woman show at the moment, I decided to alter Duo’s business model a bit.
Each year, I will be hosting a series of pop-up shops in several fashion forward cities to
enhance sales and directly connect with Duo’s consumers. I also want to give other brands a
platform to expose their goods. It’s an excellent way to promote our products. Overall, I was
extremely happy with the event. We had an amazing turn out and I’m already preparing the
next event set to be in Los Angeles.

LIFE IN PUBLIC RELATIONS:
Aside from Duo, I work as a Public Relations Consultant full-time. My main focus is Lifestyle
and Entertainment PR but I have experience in Hospitality and Business, as well. Living in
Los Angeles, I get the opportunity to work alongside many different personalities. I love
consulting because I have complete control over who I work with. Although I am the
liaison of communication between my clients and the media, each client I add to my roster
is an extension of my personal brand. Therefore, our ideals have to coincide. I believe some
people forget, when you work as a consultant, you yourself are your own business. So, I’m
very particular with who I decide to work and associate with. I pride myself in being candid
with my associates and potential clientele.

learning experience and I was grateful for
the opportunity.
I frequently attend a lot of red carpet events
with my clients. I try to have fun working, so
I tend to take a lot of risks. My client and
I made a last minute decision to attend
one event in particular and “crashed” the
red carpet. It was perfect because
I got the opportunity to stand side by side
with Oprah as she interviewed with a few
publications. Being that close to someone
so influential was life-changing. I listened to
her coach these young female journalists. The
woman exudes pure power. I want that! If
I’ve learned anything about working in this
industry is that, it’s about being at the right
place at the right time. But, sometimes you
have to strategically position yourself at these
places in order to make relevant moves.
That’s a page straight out of my PR Diary!
PRIMARY BUSINESS FOCUS RIGHT NOW:
My primary focus right now is expanding
my businesses. By the end of the year,
I intend on launching my own full service
PR firm. I will continue to build brand
awareness for Shop Duo. Eventually, I would
like to obtain a space capable of housing
Duo’s inventory and being an office for my

“Being so close to someone that influential was life-changing”

PR related projects. The timing and space just

CREDIBLE PROJECTS YOU’VE WORKED ON IN PR:

have to be perfect!

This year, I worked on IHOP’s National Pancake Day 2014 campaign, while consulting at
a hospitality public relations firm. This was a big accomplishment for me because it was
the first time I worked on a National campaign with such a small team. It was a great

CHECK OUT:
www.doshopduo.com
IG@shopduo
PCL
43