Paige City Life July Paige City Life July 2014 | Page 42

Duo
BOUTIQUE

CHASTIDEE DAVIS has spent more than a decade taking part in the PR
world of fashion and entertainment. Since relocating from the Bronx, NY
to Los Angeles, CA, her aspirations have reached to new summits. In 2012
she launched a website for her online shop, Duo Boutique| Shop Duo.
Only two years later the business is now trending in both cities, while she
remains focused on her impressive career in PR.
Since attending Duo’s first Sip & Shop event in NYC, our editors were
excited to see what to expect from the outlet in 2014. PCL had the chance
to hook up with Duo founder and public relations representative,
Chastidee Davis, to see just that. We were impressed by what she plans to
launch later this year.

2014 PLANS FOR DUO BOUTIQUE
I launched Duo’s website in February of
2012. The past two years have been great,
but this year I’m working to push myself out
of my comfort zone to bring Duo to new
levels. This means, more engagement with
consumers, purchasing more unique pieces
and visually revealing my entire creative
process. So, more behind the scenes footage
and possible video Lookbooks on the way.
You’ll have to wait and see.

INVENTORY
AND STYLES
THIS SEASON:
Duo’s spring styles are flirty, fun and
feminine, much like the brand. Lots of florals,
soft pinks, contrasting black and white and
dainty accessories. As Head Buyer, I was
sure to include some great statement pieces.
To sum it up, this season’s selections are
simplistic and chic.
PCL
42