Paddock magazine 2016 media kit Paddock Media Kit Vol 8 issue 1 | Page 4

AUDIENCE Purchasing Power Purchased at least one holiday last year Own a cellar of fine or vintage wines Own a second holiday home abroad Would spend 3,000+ to replace an expensive watch  Has spent 4,500+ on a jewellery item in last year 42% 20% 18% 24% 17% Travel Took at least one return air trip Took three or more return air trips Took six or more air trips Flew first, business or by private air charter Are prepared to live abroad 94% 89% 73% 42% 52% Purchasing Decisions Involved in purchasing decisions at their companies Prepare or approve budgets Research products and services for potential purchases Participate in a group that makes the final decision Make the final decision 89% 71% 51% 43% 41% Ed ‘Luckas’ Marcinonis, [phone], [email protected] thepaddockmagazine.com 4