Paddock magazine 2016 media kit Paddock Media Kit Vol 8 issue 1 | Page 3

READER PROFILE They are the power brokers of international motor racing, from Team Principals and driver managers to sponsorship heads and broadcaster CEOs. They are wealthy jet-setters, leading entrepreneurs and executives who drive stylish cars, own yachts and travel by private jets. They know the value of luxury and wield significant spending power in their personal and professional lives. Motorsport’s opinion leaders are highly successful executives who hold senior positions and earn higher incomes than most readers of alternative business and current affairs publications. The global readership constitutes one of the best target audiences for luxury goods and services advertisers. Owning the best in fashion, arts, personal accessories, automobiles and property is a necessity for them. Readers also form one of the most attractive audiences for travel advertisers, as they regularly travel to destinations around the world for both business and pleasure. CIRCULATION DEMOGRAPHICS: Paid/Bulk Subscriptions Single Copy Total Circulation Rate Base Total Audience Median Age Median HHI Gender – Male / Female  Education – Graduated College +  Employment Status – Employed  Profile of Affluent Audience   Average Household Income  Average Household Net Worth  Gender – Male/Female Ed ‘Luckas’ Marcinonis, [phone], [email protected] 11,200 3,500 14,700 12,000 52,920 46,4 134,350 82% / 18% 83% 82% 364,000 1,800,000 82%/12% thepaddockmagazine.com 3