You'll only attract the people that like you. You need to know your audience and interact with them. It's your turn to connect, build, and nurture your relationships. You have to be a leader and take responsibility for their well-being. It is your task to be open, to be vulnerable, to be an example, to be brave. Create a safe place for your followers to gather. There is this connective belief, drive, passion, goal or else that made people want to join your tribe in the first place. It gives us, humans, a sense of belonging. We all want that.
Being the leader of a tribe, you foremost task is to be there and present to others, that what you've been given. Everyone can become a leader. You just need to say “YES” and do it.
Starting online is, therefore, a journey to yourself and learning how to market yourself and your value/gift online. An online business gives you the possibility to work flexible hours, create a more balanced lifestyle with kids or travel around the world, with only a laptop and smartphone as your two most essential tools. The world is your office, and the internet, social media, apps, and technology help you spread your message in a staggering pace, with low cost and overhead. Starting a business has never been easier. This is such an empowering time for us. Especially for those of you who feel this potential inside. We can pick ourselves. We can write if we want to write. We can sing if we want to sing. We can teach yoga or fitness if that's what we're passionate about. Or start coaching. Find the thing you love, show it to the world, share it with the world, and build a tribe and business around this. You don't need high investments or overhead. You don't need to be tech savvy. You can even start while still having a job.
There are a lot of programs out there to help you start your business, such as
Neil Patel's marketing course.
They are all doing an amazing job in providing great value to bring your gift to the world.
"Don't create a market, find one. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."
Simon Sinek