Ownit Business Guide May 2018 | Page 4

Digital

business

How would you like to start an online business in which you'll use your natural qualities and do what you love? This kind of business is about giving first, adding value; building trust, caring for others; being honest and transparant; and helping others.

“Hey, I made this, wanna buy it?” Those days are over. The new digital economy has added a new dimension to our world, which is, in fact, also the oldest way of doing business: CONNECTION. Human connection. Building networks of people around you and your brand, connecting, building trust through content, growing relationships, and bringing value to your followers. As women, we are wired for connection, communication, and caring for those around us. So starting a business or reputation online is the smartest move to make in an economy that is shifting to digital. On top of that, 90% of all sales is already made through peers’ recommendations because people trust their friends’ opinions, or people they like, over those of large enterprises with their pushy marketing tactics. Opportunities are there for employees to finally start a venture of their own or for small business owners and freelancers to grow their business online. Hate marketing? You can no longer permit yourself to dislike it because it's the lifeblood of any business. You'll have to make your message or product visible. The beauty is you no longer have to do it in a pushy way. The so-called 'modern marketing' serial entrepreneur Marie Forleo is talking about evolves around you, your integrity, honesty, transparency, and willingness to help others.

My favorite author Simon Sinek says: "The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” So it's not about pushing and selling, it's about attracting the right people and giving them what they need. First, you have to know who you are and what value you can create for others. Know your values and your beliefs. Find your value to create value. Get to the core of what drives you internally.

Your deeper motivation is never money or power. It's that spot that will bring you fulfillment as a human being by doing something for others. So to be successful, you need to bring yourself and your heart into business to create something of value. Express yourself, be who you are, and grow your tribe. You are special.

A new business model in which we can use our feminine qualities