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6. BRAND EQUITY
When a brand has a positive association in the minds of consumers and has earned recognition over time that is referred to as brand equity.
7. CONSISTENCY
Once your brand has been established it’s important for management and brand developers to maintain the brand. Stay away for changing logos or colors if what you currently have is successful for you.
8. LOGO
Logos are a critical aspect of business marketing. As the company's global representation, a logo anchors a company's brand and becomes the single most visible expression of the company within the target market. For this reason, a well-designed logo is an essential part of any company brand.
10.INTERACTION
When developing a brand make sure it delivers on what it promises. If a brand doesn't consistently reinforce its message, it's missing the chance to connect with consumers and reinforce its message.
9. A DEFINED AUDIENCE
In other words, who is your target audience? Who do you want to attract, connect and convert into customers with your brand? Make sure you target the right customers when developing your brand.