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The Top 10 Guidelines For
branding, brand development and brand management
1. BRAND NAME
A brand’s name is a powerful tool that can draw customers in or push them away, so it must be carefully picked. It needs to communicate the brand’s unique value and be able to stick in the minds of consumers.
2.BRAND IMAGE
Brand image is important because it gives a business an identity. It is also a way through which customers associate with businesses. Branding image must be simple and convey intended message.
3. DIFFERENTIATION
In order to stand out among competitors differentiation is required. A company can differentiate their brand by brands that distinguish themselves in a meaningful way and delivering on their promises. Having great customer service also helps to differentiate your brand and company.
4. BRAND COLORS
The most recognized brands in the world are defined by their colors. Companies uses colors in their logos to evoke emotions. Colors can also be used to appeal to customers. It’s important to think about the colors you want to use and what they will say about your business.
5. TAGLINE
Use of a tagline is an easy and effective way to communicate a new or revised brand message. They also serve the purpose of connecting an idea with your audience. A brands message and idea can be summed up by just a few words.