What is vital when working your way
up the employment ladder?
Learn from each person you work with,
oth the good and bad parts. Copy the
ood bits and remember the bad bits.
t’s really important that you learn
essons from those you work with so
you don’t make the same mistakes.”
So what’s your favourite trend from
S/S ‘1
4?
“Neon, because it’s fun!”
What qualifications do you have?
A levels, and when I left school I joined
retail management training scheme at
Beaties.”
So do you think it’s vital for your
employees to have a degree?
think it’s important, but it isn’t
verything. Experience is as important
f not more than a degree. From working
n the shop floor and selling to a
ustomerI found the transistion from
elling to customers and selling to buyers
airly simple. I actually understood what
he customer wanted and how the
hop floor works. It’s really important
o sell the correct item in the correct
mount so they trust you and want to
work with you again. “
So with that being said, would you say
hat there is an element of customer
service within your job?
Definitely. Sales is about understanding
he customer profile that you’re selling
o and building a level of trust with
he client. It’s also important that you
work with the Buyers, if something
oesn’t work you help them with
hat situation and make it work for
hem. You have to know the business
nd customer base that the Buyers
re buying for.It’s also vital that you
monitor sales in and sales out.”
It sounds like you’ve worked with
a lot of customers! Who have been
your favourite to work with and
why?
“I love working with Next, they’re
very open. They aren’t afraid to share
information and know very clearly
who their customer is, making
them easy to work with. Fig Leaves
are great too because they’re so
open to trying something new and
different”.
So are they your biggest customers
too?
“Next are probably the biggest.”
What other people within Ultimo do
you work with?
“The Marketing and Design teams”.
So what’s that like?
“With the Design team I have
to feedback to them what’s
happeneing in the market, what is
and isn’t working for our customers.
This means I get a good input in the
seasonal collections, which can be
really fun! For Marketing it’s all about
giving them information on the
competitors and making sure that
the marketing activity will work for
customers.”
What
does your average week
consist of?
“Customer visits, I visit most of my
customers at least once a month.
Lots of paperwork and answering
emails”