Our Plans for 2021/22 | Page 175

Annual services

What we do

Destination marketing

Corporate plan reference

Target service levels

Regional visitor guide 4.3.2 Annually Liaison with coach companies 4.3.2 Annually Regional calendar of events 4.3.8 Annually

Maintenance of Outback Queensland Tourism Association membership

Meetings with tourism associations to assess current marketing initiatives and develop and implement new marketing strategies

4.3.4 Annual

4.3.4 Twice yearly

What ’ s On in the Maranoa 4.3.8 Weekly

Our plans for 2021 / 22

Attendance at tourism association meetings ( new product and promotion opportunities - experiences and activities )

Conversion of business , event , function and sport visitors , friends , relatives and travellers into tourists

4.3.4 Bimonthly

4.3.8 Monthly

Professional operation of ‘ The Big Rig ’ as a regionally significant tourism attraction

4.3.1 7 days a week .

Industry partnerships and skill development

Operation of two accredited Visitor Information Centres and support for three other Visitor Information Centres across the region

4.3.1 , 4.3.3 7 days a week .

Industry networking 4.3.4 One major event each year . Volunteer familiarisation (‘ famil ’) / visits to the region ’ s tourism assets 4.3.3 One each year .

Skill development opportunities ( partnership with industry ) 4.3.4 Twice yearly .

Maranoa tourism strategy initiatives 4.3.2 Within the approved budget . Funding applications and associated reports and acquittals 4.3.6 As opportunities are identified .

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